To Survive Amazon, Supermarkets Need to Get to Know You

  • Industry’s innovation has been happening at ‘snail’s pace’
  • Shopping experience will be more data-driven over next decade

Why the Amazon-Whole Foods Deal Is a Game Changer

Lock
This article is for subscribers only.

Walk into a grocery store 10 years from now, and you’ll see more prepared meals, personalized recommendations and perhaps even an in-house restaurant.

What you probably won’t see is a random stockpile of food and a long line at the register. Time-consuming trips and a cumbersome checkout process are some of the top challenges that grocery stores aim to tackle in coming years, and the stakes are high. Online delivery services and deep-discount chains are threatening to upend supermarkets’ long-held perch in the food landscape.