To Survive Amazon, Supermarkets Need to Get to Know You
- Industry’s innovation has been happening at ‘snail’s pace’
- Shopping experience will be more data-driven over next decade
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Walk into a grocery store 10 years from now, and you’ll see more prepared meals, personalized recommendations and perhaps even an in-house restaurant.
What you probably won’t see is a random stockpile of food and a long line at the register. Time-consuming trips and a cumbersome checkout process are some of the top challenges that grocery stores aim to tackle in coming years, and the stakes are high. Online delivery services and deep-discount chains are threatening to upend supermarkets’ long-held perch in the food landscape.